Whether you’re looking to upgrade your TV or are just planning on buying a new one, you should know that there are several factors that will affect the price of your next TV. As with many other items, it’s best to check the current market prices before deciding on a purchase.
TV shipments are expected to decrease by 0.7% YoY in 2023
Despite the fact that the global TV market is dominated by advanced technologies, such as OLED and QLED TVs, and 4K resolution, the industry still has room for growth. The market is also aided by the rapid deployment of residential broadband.
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The industry has seen a significant decline in shipments of traditional TV sets and boxes. This is driven by a decrease in pay-TV subscriptions and the proliferation of streaming video alternatives. Those trends are accompanied by the emergence of smart TVs, which are gaining popularity as a means of augmenting the traditional television experience. These technologies have also helped to increase consumer adoption of smart watches, which are capable of playing music, watching video and accessing the internet.
The IMF estimates that global economic growth will increase by 2.7% next year. However, this does not rule out the possibility of a recession in the years to come. As a result, it is not surprising that TV shipments are forecast to fall by 0.7% in 2023. It is also noteworthy that the IAB estimates that linear TV shipments will drop by 6.3% in the same period.
The most important question is how will this trend continue to play out in the coming years? The good news is that the supply of large LCD panels is improving, which should help manufacturers keep prices down. This is also good news for consumers.
In addition, the price differential between 55-inch UHD OLED and LCD TV panels has increased by a factor of five in the past year. This has helped to lower promotion pricing on LCD TVs by as much as twenty to twenty-five percent. The real cost-cutting effect is expected to be felt in the form of lower prices on TV brand names.
The same can’t be said of telephony equipment, which saw its share of total US household spending fall by a record 5%. This trend is expected to continue. While the number of subscribers for IPTV continues to grow rapidly, its rate of increase is less than the rate of growth for traditional cable and satellite TVs.
LG Display will replace materials and algorithms to improve the brightness of OLED TVs
During CES, LG Display announced its next generation of organic light emitting diode TV panels. The new technology will boost brightness by up to 30%, as well as improve picture quality. Currently, OLED panels can only reach peak brightness levels of 500-600 nits. This is not enough to make them competitive with LEDs, especially when it comes to overall brightness.
In order to boost brightness, LG Display has applied a micro lens layer to its OLED panels. The micro lens is made up of thousands of tiny lenses that optimize light paths and reduce power consumption. The company also claims that the technology can help TVs reach up to 20% more brightness than conventional OLED panels.
The new technology will be used to produce all of LG’s OLED panels in the second quarter of 2022. The company has already switched two of its largest OLED production facilities to EX panel production.
Unlike the current G2 and C2 OLED TVs, the next-generation sets will feature a lighter weight design and slimmer bezels. In addition, LG’s top models will feature AI, which will allow the TVs to detect faces and scenes on the screen. These models will also have new, more powerful processors that can upgrade lower-resolution content to higher resolutions. The new TVs will also include a “Dark Room” mode. This mode will ensure that the image retains the nuances and details of the scene better.
The next-generation OLED technology will also boost picture accuracy. It will do so by analyzing 576 zones to determine the darkest and brightest parts of an image. It will then create tone mapping for each zone, ensuring that the entire image is toned correctly.
The new OLED panels will be manufactured by LG Display’s factories in Guangzhou, China, and Paju, South Korea. The EX manufacturing process will allow for thinner TV designs, with a panel bezel that can be as thin as 4mm on a 65-inch model. This is in contrast to the traditional 6mm bezel on the 65-inch OLED.
However, the new OLED panels are not designed for very small screen sizes. This could delay the arrival of significant pricing benefits.
Samsung will stop spending on new equipment for building OLED TVs
Despite the recent controversy surrounding the arrest of Samsung heir Jay Y. Lee, the company has not canceled its OLED plans. However, the company is planning to stop spending on new equipment for TV-sized OLED panels by 2023.
The company is also planning to move to a more advanced inkjet printing process for its OLED televisions. This will make the production process faster and cheaper. It will also allow four companies to produce OLED televisions, as opposed to the three that currently exist.
A new report from Display Supply Chain Consultants estimates that the price of an OLED TV will remain stable for about two to three years. During the holiday shopping season, prices may drop. The overall price of an OLED TV will change based on a number of factors, including other factors.
The report states that Sony has gained a large amount of market share, and will be the top player in the premium television market in 2018. The other companies making OLED TVs are LG and Vizio. This year, the price of a 55-inch OLED TV went from about $3,500 to around $2,500.
It will be difficult for Samsung to compete with LG in the OLED market. LG is the only company that makes large OLED display panels at scale. It also manufactures OLED TVs for Sony.
However, there are other companies that are working on new technology. TCL, a budget TV company, is planning to adopt ink-jet printing for OLED TVs. This technology is more efficient and has a lower setup cost than current systems.
Ink-jet printing is an easier and more affordable process. Compared to the current systems, it is more scalable and can make OLED TVs more competitive.
The QD-OLED technology will also be beneficial to Samsung. It uses multiple layers of blue pixels to provide light for the display. This produces a wider color gamut, improving picture quality.
The company also plans to improve the backplane process and simplify the emission layer. Using these advances will enable Samsung to create a thinner and simpler QD-OLED screen.
e-commerce giants are gearing up to snag share
Several e-commerce giants are staking their claim to the led TV price drop in 2023. Amazon, Walmart, Roku, and Rocket Internet are among the companies looking to make their presence felt. These companies have been experimenting with shoppable ads, and they have also been working with their retailers to offer direct purchases through their apps. During an on-call with investors, Walmart CEO Doug McMillon said that the company was “gearing up” to capture a share of the market.
Rocket’s Dafiti site is the number one fashion site in Brazil, and its Lamoda site is the second best fashion site in Russia. In Southeast Asia, the company has launched a fashion store for Zalora, and has also worked with Lazada, a major e-commerce player in China. In Germany, T-Systems, the software arm of Deutsche Telekom, is developing a joint e-commerce system with BMW. It is also working on a shoppable ad feature with Walmart, which will pre-populate payment information when viewers click on an ad.
Other companies in the space include Google, which has paid OEMs to integrate Android OS on smart TVs. The company has also been working with Roku, which has been testing shoppable ads. Finally, Alibaba has been making a play to expand in Southeast Asia, which is a huge opportunity for the company.